We interviewed four global leaders responsible for their organizations' digital transformation, each in different business and technical functions, industries, and geographies, and found that they were already approaching transformation in this waybut without a clear language and framing to guide them. Catch will move from Kmart Group and join Wesfarmers OneDigital on 1 July 2022. For many organizations, persuading experienced employees or senior managers to deploy new tech tools is a rather similar experience. Not surprisingly, it requires different resources, such as investing in capturing clean data, digital tools including artificial intelligence to understand customers, and omnichannel presence. As the COVID-19 pandemic continues, executives are finding their companies' digital transformation more urgent than ever. Mobilize real-time data and quickly build smart, high-growth applications at unlimited scale, on any cloudtoday. This material may not be published, broadcast, rewritten or redistributed in any form without prior authorisation. How about in Australia? Whatever the challenges in future, Harvey says he couldnt imagine a job he could enjoy more than the one hes in today. In a statement, Wesfarmers highlighted Sheffield's experience across . we equip you to harness the power of disruptive innovation, at work and at home. Where organisations have been successful, Rucinski explained, they had combined the various points of views from their respective data analytics, IT, and business arms to form a cohesive business strategy. For example, in the past when PayPal sent payments via email, they had significant time to ensure regulatory compliance. CBA, ANZ use cases selected in CBDC pilot project, Australia Post modernisation will involve digital uplift, CBA and ANZ explore conversational AI use cases. Historically, these relationships yielded poor or dispersed records. Whats exciting for me over time is narrowing down my focus on infrastructure, and making it less of a discussion point for small and medium-sized projects and workloads. Data & digital was one of the key areas of focus for the group, which said it will continue to invest in its e-commerce and efficiency capabilities as well as improving back-end systems and processes to support future growth. While there are some savings in using external cloud environments for test and training activities, Harvey admits significant cost reduction hasnt been apparent. Against that I always need to balance the right levels of robustness, security and location that means Im delivering the right outcomes for customers.. We have a large number of our stores on assisted checkouts and are constantly growing new models of those checkouts, which allows us to offer new options to our customers. The second priority is better leveraging unstructured data to gain new insights, and Coles is trialling solutions such as Hadoop to do that, he says. It will roll out click-and-collect nationally this financial year. Digital is not purely about the colour of the screen on the website, its what assets we as a company should be building that allow us to leverage multiple marketing initiatives and across multiple touch points. But without understanding how they are different, its confusing to understand what to do next or how to invest the resources, tools, goals, C-Suite sponsors and KPIs required for success are totally different in each case. Its problematic when companies decide to embark on a digital transformation agenda without having a clear definition, let alone vision, for what it means. Revealing the current impact is minor, Wesfarmers acknowledged it remains a dynamic situation that is progressing daily. Typically, the CMO leads this initiative and should focus on KPIs such as return on marketing investments, reduction customer acquisition costs, and generation of a large amount of valuable data that can be used to acquire new customers and better serve existing customers. Wesfarmers chief executive Rob Scott recognises digitisation is critical to the companys engagement with customers at a time when its retail operations are threatened by a proliferation of foreign online competitors, led by Amazon. One of the biggest barriers to true digital transformation success is change management. Wesfarmers is hoping to transform the way its organisation uses data, making data analytics a business strategy instead of a side effect. Choosing and prioritising those assets is a two-way conversation. how to upgrade the digital infrastructure, a team capable of running experiments to validate the new business opportunity, Network Advantage: How to Unlock Value From Your Alliances and Partnerships. But all four pillars are important to digital transformation, so they may happen in another order. Typically, companies tackle the first pillars we describe near the start of their digital transformation journey, although as they mature they may continually upgrade to add additional pillars. The struggle to implement the new ERP system highlights how digital transformations may not always go smoothly. Wesfarmers industrial and safety division lands new CDTO To continue transformation efforts. Aug 27, 2019 - 8.57pm Share After years of talking about lifting its digital capabilities, Wesfarmers. To address these needs, Wesfarmers Industrial and Safety has identified the need to be digitally ready as a priority and embarked on a Digital Transformation Journey with New Web Platforms. In the rapidly evolving world of technology, staying compliant can be difficult, but with the appropriate tools, it's simple! This is where technology can have the biggest impact in the process of capturing or creating digital records of people (e.g., what they do, who they are, what they prefer, etc.). He says the company rejected SAP and Oracle because these software systems are not only expensive to install but have to be customised to suit the business. . Suppose that your insights tell you that a certain type of leader is more likely to derail how will you change your internal hiring and development process? For example, when a European retailer changed its platform to serve customers better, it discovered it could also offer other retailers products with their improved ecommerce platform and digitized logistics, enabling the retailer to create an ecosystem of products and services from third party sellers to offer to their customers. Time is Running Out, Motorola's handy Bluetooth device adds satellite messaging, Linux 6.2: The first mainstream Linux kernel for Apple M1 chips arrives, Sony's new headphones adopt WH-1000XM5 technology at a great price, The perfectly pointless $197 gadget that some people will love. Wesfarmers Managing Director Rob Scott said the change would bring together the Groups pure digital businesses. More specifically, Wesfarmers last year invested in the creation of an Advanced Analytics Center which uses purchasing and other customer data to calculate and calibrate the value of customer offers and loyalty programmes. IT should be helping marketing evolve the platforms, tools and assets it can deploy in the digital space, making it easier to exploit the opportunity to be had in digital, he says. So the investments in Catch digital capabilities would be accelerated to leverage growing consumer shift to online. Digital may provide the opportunity to create new business models, new products and services, or even collaborate with a large ecosystem to create new sources of growth. Head of engineering Gurnam Madan told the PagerDuty Summit 2022 that OneDigital had the benefit of being a brand new organisation. The fundamental meaning of transformation is not about replacing old technologies with new ones, or capturing high volumes of data, or hiring an army of data scientists, or trying to copy some of the things Google or Amazon do. Now hes running the show, thanks in part to a keen understanding of how IT can. Managing Director (Acting) Michael Howard plans continued investment in every channel strategy with ongoing enhancements targeting improved online customer experience. It is very easy in IT to lose sight of the money that has to be made, the customer offers that have to be delivered and the customer propositions that have to be put together, he comments. Despite years of discussion, understanding what digital transformation means for established companies remains a daunting challenge. For most organizations, the people aspect of transformation refers to the access they have to consumers, clients, and employees. The Evolving State of Digital Transformation. A framework to help leaders decide where to invest. Its online operations are supported by a leading technology platform and fulfilment centres located in Victoria and New South Wales. Wesfarmers is also accelerating its digital transformation efforts across other parts of the group. In its most basic form, this pillar can mean swapping out analog activities with digital ones. Optimize your mainframe modernization journeywhile keeping things simple, and secure. As previously announced, Wesfarmers OneDigital is led by Nicole Sheffield and currently includes the OnePass subscription program and the Advanced Analytics Centre. View my verified achievement from Project Management Institute. Copyright 2023 IDG Communications, Inc. Although Targets performance has been below expectations, Kmart has budgeted $15mn for technology and digital enhancements aligning with growing consumer expectations and changing shopping behaviour. It has employed the global firm DXC to implement the Microsoft Dynamics 365 suite of products. Which pillar is the right starting point for your company depends on your context, needs, but also your digital maturity. Wesfarmers is closely monitoring the COVID-19 outbreak and its impact on product availability due to supply chain challenges. Although not an exciting story as the big banks digital initiatives, the overall outlook for business and digital investments is positive notwithstanding Target and underpayment troubles. OneData, formerly the Advanced Analytics Centre, manages the Wesfarmers shared data asset, providing a single view of the customer and enabling the divisions to deliver a more compelling offer to customers. CIOs need to ensure they are business-first and commercially focused if they wish to remain key contributors to strategy and retain a seat at the executive table, Harvey claims. Wesfarmers is the largest conglomerate in Australia and parent company for Coles and other iconic Australian brands. Big data and analytics are becoming mainstream and vital to business operations and customer relations. Woolworths, Coles and other retailers have been focused on digital growth as a critical element of overall growth strategy. In fact, he believes anyone who says CIO shouldnt have a focus on the day-to-day operations of IT are actually diminishing the roles importance. The key to success is simply getting clarity that digital transformation is not one thing, but rather many different things. Revenue remained stable at AU$17.7 billion, which was partly underpinned by the 37.5% uplift in online sales across the group to AU$1.9 billion, excluding Catch. On top of that, weve changed the digital interactions. Were not spending the time arguing who should be doing what.. In line with previous guidance, operating expenditure associated with the group's data and digital ecosystem is expected to be approximately AU$100 million during the 2022 financial year, the company said. One of the key drivers for the IT function is to live and breathe the important values at Coles a focus Harvey readily admits wasnt there when he joined the group. This almost-great Raspberry Pi alternative is missing one key feature, This $75 dock turns your Mac Mini into a Mac Studio (sort of), Samsung's Galaxy S23 Plus is the Goldilocks of Smartphones, How the New Space Race Will Drive Innovation, How the metaverse will change the future of work and society, Digital transformation: Trends and insights for success, Software development: Emerging trends and changing roles. Address weaknesses exposed by the digital journey, and be willing to accept a little short-term pain in exchange for long-term gain. Lydia joined WES corporate office in Business development and commercial. Based on our collective research on companies undergoing digital transformation, we offer a simplifying framework to cut through the confusion and conflicting demands. We run millions of transactions every day and its necessary for us to have the sorts of resilience that still naturally come out of two data centres hooked together by dark fibre. Do you need one? Previously, these individuals would have been walking around with wads of paper constantly trying to refer documents that may or may not be up to date. This pillar is different from the others in its focus on digital tools to interact and sell to customers. But for Coles group manager of IT, Conrad Harvey, true business transformation comes from getting others to want it and lead the way. That said, there is one thing that hasnt changed namely the fact that all of this is just the new version of an old task or challenge every leader has always faced throughout human history: to prepare their teams and organizations for the future, and create a better future. Speaking on a panel about data-driven cultural change during the Gartner Data and Analytics Summit in Sydney on Monday, Wesfarmers general manager of Advance Analytics Alan Lowthorpe said that while data and analytics has historically served to complement an organisation's business strategy, a shift has occurred where data and analytics has become the business strategy itself. To do this, we always try to tie up our messages across all customer platforms, so that whenever an opportunity arises for example the One Direction competition we are building a reusable asset for when those opportunities arise in future, and so we have the capability to do another competition.. I think setting up PagerDuty right allows us to reflect what those business services are which are critical, what are some of the components which make those business services, and how we align it back to the right people when there are issues, which is critical in this day and age., Madan said that OneDigital is also using PagerDuty to manage its incident response faster, and in doing so, show its internal customers - the other Wesfarmers businesses - that we are reducing the risk [because] we can respond to issues faster.. This is in part due to Bunnings disastrous entry (and exit) from the UK market but also involves the Wesfarmers ongoing investments in digital transformation. Click and Collect, an important bridge between click and brick, continues to be a growth element for the Wesfarmers companies. If you are looking for digital solutions to win clients, build brand awareness, profile clients or simply sell online, then you are pursuing the digital marketing pillar. 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